You should question conventional approaches! Sales and marketing have a common objective. You should therefore take account of the possibilities of social media and the changes in the market behavior of potential customers in your go-to-market strategy. Networking is not to be underestimated here – and it is one approach that most companies have failed to put to targeted use. Everyone knows what friction there can be between sales and marketing departments. And this creates an obstacle to their common objective: the successful marketing of the portfolio and optimal customer care.