I see business development as the task of systematically developing existing business segments and opening up new ones. In essence, it about identifying both market and marketing opportunities, analyzing customers and competitors, and developing specific business models and implementation strategies. Business development cannot be reduced to the mere application of standard methods: it requires creativity, a breadth of experience, extensive market information, and the consideration of other perspectives. The inclusion of an outside party is ideal for widening the internal angle of vision.
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